TURNER BROADCASTING SYSTEM

DIRECTOR MARKETING 2003-2006

Hired in 2006 to develop and execute pre-and-post-launch digital and offline marketing goals, strategies, and tactics for Super Deluxe — a multi-platform, original short-form video comedy network targeting 18-24 year-old men launched in January 2007. The site was shuttered and rolled into Cartoon Network’s Adult Swim in late-2008.

Led Brand Vision, Customer Acquisition, Site Traffic, Content Distribution, SEM, Media Planning and Advertising, Marketing Communications, Content Syndication and Partnerships, Cross-Promotions, Event Marketing, Campaign and Site Metric Analysis, Research Oversight, Public Relations, Budget Management, Evangelization, Social Media Outreach, and Site Newsletter. Complete fluency in Omniture and Nielsen NetRatings metrics and analytics. Led weekly company, senior management, public relations, vendor, and legal meetings. Served as protector of the brand. Supervised staff of three.

Achievement Highlights:

• 400% increase in Monthly Unique Visitors within first 12 months
• 20MM video views generated both on and off site within first 12 months
• 17MM customers captured within first 12 months
• 80+ viral video and content campaigns seeded within 12 months
• Initiated SEO efforts and fully-optimized site within 12 months of launch
• Exceeded annual SEM CPC and click-thru goals within nine months
• 57% decrease in SEM Cost-Per-Click
• 50% increase in SEM click-thrus
• 50+ TV spots created and run on national cable over 3,000 times
• 100K entries & data captures for co-branded Sony Pictures contest
• Developed pitches for over 25 advertiser RFPs
• Secured content partnerships with Tier one sites Break, College Humor, AOL, and Crave Online
• Conceived and executed viral video experiment resulting in over 2MM offsite views within 1 week
• Received five Webby Award Honors and four TV Guide Online Video Award Nominations
• Executed five successful lifestyle marketing events including a free, 15,000-attendance Mess With Texas Festival in Austin, TX covered extensively by national outlets and online sites and blogs.
• Site coverage in WIRED, Rolling Stone, Entertainment Weekly, USAToday, The Wall Street Journal, The New York Times, New York Magazine, The Hollywood Reporter, Creativity, G4 Attack of the Show, E!’s Talk Soup, CNN’s AC360, and The Howard Stern Show.