Youth Market

ALL I REALLY NEED TO KNOW ABOUT SOCIAL MEDIA I LEARNED IN PUNK ROCK

April 14, 2010

The familiar echo of punk rock in the ethos of social media.

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MARKETING REPORTS – SUMMER 2009

August 3, 2009

There are lots of new digital marketing white papers and reports that have come out this summer but I have found these five to be more valuable than others. Read the summaries and download the PDFs.

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DOES GEN Y KNOW SOMETHING WE DON’T?

March 26, 2009

Does the latest Accenture study showing Gen Y social networking interest plateauing forecast a larger, future declining interest in social networking?

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SCION NICHE MARKETING LESSONS

February 26, 2009

Stay true to your brand philosophy. Make sure to seamlessly aligns with your demographic culture. Integrate your brand into that culture by working directly with those who influence your brand. Don’t be afraid of the culture. And you have Scion’s recipe for success.

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