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	<title>Gerard Babitts &#187; Twitter</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>PROMOTED TWEETS &amp; THE NEW ADVERTISING AGE</title>
		<link>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/</link>
		<comments>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:18:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Promoted Tweet]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1968</guid>
		<description><![CDATA[Mark down April 2010 as the month when consumers took control of advertising.  That's when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform  advertising model, where the content itself is the ad and where user engagement and resonance determine an ad's life cycle and exposure.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHO ARE THE TWITTER INFLUENCERS?</title>
		<link>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/</link>
		<comments>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 17:15:00 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Ecology Project]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1678</guid>
		<description><![CDATA[Who wields the most influence on Twitter.  Is it the users with the most followers?  The users with the greatest follower-to-followee ratio?  The folks at Web Ecology Project think they have found the answer.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>DID FACEBOOK ACQUIRE FRIENDFEED JUST TO SPITE TWITTER?</title>
		<link>http://www.gerardbabitts.com/2009/08/10/facebook-acquire-friendfeed-spite-twitter/</link>
		<comments>http://www.gerardbabitts.com/2009/08/10/facebook-acquire-friendfeed-spite-twitter/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:28:48 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1416</guid>
		<description><![CDATA[With no real benefit to Facebook, was Facebook's acquisition of FriendFeed only done to spite Twitter?]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/10/facebook-acquire-friendfeed-spite-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SHARPIE&#8217;S UNCAPPED MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/</link>
		<comments>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:13:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncap What's Inside]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1320</guid>
		<description><![CDATA[Sharpie is not only embracing their consumers' shaping of the brand but they are also working on enabling and celebrating it.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WHY TWITTER IS NO THREAT TO GOOGLE</title>
		<link>http://www.gerardbabitts.com/2009/05/18/twitter-no-threat-google/</link>
		<comments>http://www.gerardbabitts.com/2009/05/18/twitter-no-threat-google/#comments</comments>
		<pubDate>Mon, 18 May 2009 13:52:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Greasemonkey]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1109</guid>
		<description><![CDATA[There's been lots of buzz and talk the last two months tying Twitter's rapid growth and adoption to it becoming the first real threat to Google's search hegemony.  I'm not buying it.  Not one bit.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/05/18/twitter-no-threat-google/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>KEEP THE TWEETS PURE</title>
		<link>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/</link>
		<comments>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 18:26:32 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Spambot]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[The_Real_Shaq]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1004</guid>
		<description><![CDATA[If Twitter hopes to succeed beyond their rapid growth, hype, and co-option, two things are going to have to happen: Filtering &#038; Winnowing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WORLD OF WARCRAFT</title>
		<link>http://www.gerardbabitts.com/2009/04/07/world-of-warcraft/</link>
		<comments>http://www.gerardbabitts.com/2009/04/07/world-of-warcraft/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 17:55:57 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[MMORGP]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Subscription]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[World of Warcraft]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=935</guid>
		<description><![CDATA[World of Warcraft may not be sexy.  And it's definitely not new.  But it is worthwhile to step back from the abundance of attention on certain hyped new digital platforms for a second to appreciate an online niche business that continues to do it right.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/07/world-of-warcraft/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DOES GEN Y KNOW SOMETHING WE DON&#8217;T?</title>
		<link>http://www.gerardbabitts.com/2009/03/26/does-gen-y-know-something-we-dont/</link>
		<comments>http://www.gerardbabitts.com/2009/03/26/does-gen-y-know-something-we-dont/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 14:54:25 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media Fatigue]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Youth Market]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=885</guid>
		<description><![CDATA[Does the latest Accenture study showing Gen Y social networking interest plateauing forecast a larger, future declining interest in social networking?  ]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/26/does-gen-y-know-something-we-dont/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>TWITTER HELPS BREAK DOWN WALLS</title>
		<link>http://www.gerardbabitts.com/2009/03/21/twitter-helps-break-down-walls/</link>
		<comments>http://www.gerardbabitts.com/2009/03/21/twitter-helps-break-down-walls/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 12:29:36 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Piers Fawkes]]></category>
		<category><![CDATA[PSFK]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=845</guid>
		<description><![CDATA[I had a great experience this week.  All due to the beauty of social media and Twitter.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/21/twitter-helps-break-down-walls/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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