Twitter

PROMOTED TWEETS & THE NEW ADVERTISING AGE

July 1, 2010

Mark down April 2010 as the month when consumers took control of advertising. That’s when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform advertising model, where the content itself is the ad and where user engagement and resonance determine an ad’s life cycle and exposure.

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WHO ARE THE TWITTER INFLUENCERS?

October 1, 2009

Who wields the most influence on Twitter. Is it the users with the most followers? The users with the greatest follower-to-followee ratio? The folks at Web Ecology Project think they have found the answer.

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DID FACEBOOK ACQUIRE FRIENDFEED JUST TO SPITE TWITTER?

August 10, 2009

With no real benefit to Facebook, was Facebook’s acquisition of FriendFeed only done to spite Twitter?

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SHARPIE’S UNCAPPED MARKETING

June 29, 2009

Sharpie is not only embracing their consumers’ shaping of the brand but they are also working on enabling and celebrating it.

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WHY TWITTER IS NO THREAT TO GOOGLE

May 18, 2009

There’s been lots of buzz and talk the last two months tying Twitter’s rapid growth and adoption to it becoming the first real threat to Google’s search hegemony. I’m not buying it. Not one bit.

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