Tactics

CONSUMER CENTRICITY

April 3, 2009

A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.

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BRAND’S NEW ROLE IN A YES WE CAN WORLD

March 17, 2009

If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.

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HOW PROCTOR & GAMBLE DUPED SOCIAL MEDIA

March 12, 2009

Proctor & Gamble needs to go home and work like the everyone else at developing a social media profile and engaging in conversation. Do that and you’ll gain our trust. Don’t do this and you’ll just be using push tactics in a pull world. Good luck with that. There really are no shortcuts with social media.

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SKITTLES : TASTE THE FAILBOW

March 3, 2009

If Skittles is going to glom onto social media with Twitter stunts at least offer a follow-up means to talk more, have a real conversation, add some value, or offer an application or a utility.

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WATCH TELEVISION MESS UP DIGITAL

March 2, 2009

Television’s digital plays reveal a weakness that portends only infighting and ultimately digital defeat at the hands of consumers who do not care about copyright or the interest of bickering, competitive rights holders who prefer domination over cooperation.

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