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	<title>Gerard Babitts &#187; Tactics</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<item>
		<title>SKITTLES&#8217; RAINBOW REDEMPTION</title>
		<link>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/</link>
		<comments>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:18:09 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1779</guid>
		<description><![CDATA[It's great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE SEVEN C&#8217;s OF SOCIAL MARKETING</title>
		<link>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/</link>
		<comments>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 02:06:17 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1708</guid>
		<description><![CDATA[A brief excerpt of Rich Ullman's 7 C's that make up social marketing and allow for the scaling of tactics into a strategy.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AND THE YOUNG SHALL LEAD</title>
		<link>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/</link>
		<comments>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 11:37:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1502</guid>
		<description><![CDATA[The rapid pace of digital development and Millennial employees' greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>IT TAKES TWO TO MAKE MARKETING GO RIGHT</title>
		<link>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/</link>
		<comments>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 19:49:01 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1042</guid>
		<description><![CDATA[In order to be on top of your digital marketing game, you need to be grounded in classical marketing.  One without the other is not good enough any more.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KEEP THE TWEETS PURE</title>
		<link>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/</link>
		<comments>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 18:26:32 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Spambot]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[The_Real_Shaq]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1004</guid>
		<description><![CDATA[If Twitter hopes to succeed beyond their rapid growth, hype, and co-option, two things are going to have to happen: Filtering &#038; Winnowing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=921</guid>
		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW PROCTOR &amp; GAMBLE DUPED SOCIAL MEDIA</title>
		<link>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/</link>
		<comments>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 19:06:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Proctor & Gamble]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=763</guid>
		<description><![CDATA[Proctor &#038; Gamble needs to go home and work like the everyone else at developing a social media profile and engaging in conversation.  Do that and you'll gain our trust.  Don't do this and you'll just be using push tactics in a pull world.  Good luck with that.  There really are no shortcuts with social media.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SKITTLES : TASTE THE FAILBOW</title>
		<link>http://www.gerardbabitts.com/2009/03/03/skittles-taste-the-failbow/</link>
		<comments>http://www.gerardbabitts.com/2009/03/03/skittles-taste-the-failbow/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 16:12:20 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=630</guid>
		<description><![CDATA[If Skittles is going to glom onto social media with Twitter stunts at least offer a follow-up means to talk more, have a real conversation, add some value, or offer an application or a utility.  ]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/03/skittles-taste-the-failbow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WATCH TELEVISION MESS UP DIGITAL</title>
		<link>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/</link>
		<comments>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:24:32 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV.com]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=608</guid>
		<description><![CDATA[Television's digital plays reveal a weakness that portends only infighting and ultimately digital defeat at the hands of consumers who do not care about copyright or the interest of bickering, competitive rights holders who prefer domination over cooperation.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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