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	<title>Gerard Babitts &#187; Skittles</title>
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	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>SKITTLES&#8217; RAINBOW REDEMPTION</title>
		<link>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/</link>
		<comments>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:18:09 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Skittles]]></category>
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		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1779</guid>
		<description><![CDATA[It's great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.]]></description>
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		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
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		<title>SKITTLES : TASTE THE FAILBOW</title>
		<link>http://www.gerardbabitts.com/2009/03/03/skittles-taste-the-failbow/</link>
		<comments>http://www.gerardbabitts.com/2009/03/03/skittles-taste-the-failbow/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 16:12:20 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=630</guid>
		<description><![CDATA[If Skittles is going to glom onto social media with Twitter stunts at least offer a follow-up means to talk more, have a real conversation, add some value, or offer an application or a utility.  ]]></description>
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