Posts tagged as:

Skittles

SKITTLES’ RAINBOW REDEMPTION

March 15, 2010

It’s great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.

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BRAND’S NEW ROLE IN A YES WE CAN WORLD

March 17, 2009

If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.

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SKITTLES : TASTE THE FAILBOW

March 3, 2009

If Skittles is going to glom onto social media with Twitter stunts at least offer a follow-up means to talk more, have a real conversation, add some value, or offer an application or a utility.

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