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	<title>Gerard Babitts &#187; PPC</title>
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	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>MARKETING IS SEARCH IS MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/05/28/marketing-is-search-is-marketing/</link>
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		<pubDate>Thu, 28 May 2009 19:04:43 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing Inegration]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

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		<description><![CDATA[In order for a brand or product to have its marketing fully optimized, Search needs to cease being an after-thought or stand-alone side-dish and become part-and-parcel of the entire digital marketing offering. In short, Search is Marketing and Marketing is Search. There is no separation.]]></description>
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