Who wields the most influence on Twitter. Is it the users with the most followers? The users with the greatest follower-to-followee ratio? The folks at Web Ecology Project think they have found the answer.
World of Warcraft may not be sexy. And it’s definitely not new. But it is worthwhile to step back from the abundance of attention on certain hyped new digital platforms for a second to appreciate an online niche business that continues to do it right.
A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.
College Humor has beaten all the other online original comedy video sites by fully engaging their audience with more than just short-form video snacks. Not too bad for three guys who started the site on a lark.
Stay true to your brand philosophy. Make sure to seamlessly aligns with your demographic culture. Integrate your brand into that culture by working directly with those who influence your brand. Don’t be afraid of the culture. And you have Scion’s recipe for success.