Posts tagged as:

Music

WHAT’S THE VALUE OF CONTENT?

March 23, 2009

In a world where most content can be found online for free, what’s the value of content to those who create, distribute, and own it?

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The FUTURE OF USER GENERATED MUSIC VIDEO

March 9, 2009

Forget making music/video mixes and mashups of the known. That’s for hacks. If you really want to show your chops and embrace UGC content, Kutiman and his new genre is the future.

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WATCH TELEVISION MESS UP DIGITAL

March 2, 2009

Television’s digital plays reveal a weakness that portends only infighting and ultimately digital defeat at the hands of consumers who do not care about copyright or the interest of bickering, competitive rights holders who prefer domination over cooperation.

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SCION NICHE MARKETING LESSONS

February 26, 2009

Stay true to your brand philosophy. Make sure to seamlessly aligns with your demographic culture. Integrate your brand into that culture by working directly with those who influence your brand. Don’t be afraid of the culture. And you have Scion’s recipe for success.

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SIMPLE, HONEST & FUNNNY MARKETING AT ITS BEST

February 24, 2009

Josh Freese’s wackiness, irreverence, charm, and honesty have helped promote his new album for almost no cost. Who knew that offering up a dinner at Denny’s could get such great marketing results.

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