Music

ALL I REALLY NEED TO KNOW ABOUT SOCIAL MEDIA I LEARNED IN PUNK ROCK

April 14, 2010

The familiar echo of punk rock in the ethos of social media.

Read the full article →

WHAT’S THE VALUE OF CONTENT?

March 23, 2009

In a world where most content can be found online for free, what’s the value of content to those who create, distribute, and own it?

Read the full article →

The FUTURE OF USER GENERATED MUSIC VIDEO

March 9, 2009

Forget making music/video mixes and mashups of the known. That’s for hacks. If you really want to show your chops and embrace UGC content, Kutiman and his new genre is the future.

Read the full article →

WATCH TELEVISION MESS UP DIGITAL

March 2, 2009

Television’s digital plays reveal a weakness that portends only infighting and ultimately digital defeat at the hands of consumers who do not care about copyright or the interest of bickering, competitive rights holders who prefer domination over cooperation.

Read the full article →

SCION NICHE MARKETING LESSONS

February 26, 2009

Stay true to your brand philosophy. Make sure to seamlessly aligns with your demographic culture. Integrate your brand into that culture by working directly with those who influence your brand. Don’t be afraid of the culture. And you have Scion’s recipe for success.

Read the full article →