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	<title>Gerard Babitts &#187; Innovation</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>PROMOTED TWEETS &amp; THE NEW ADVERTISING AGE</title>
		<link>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/</link>
		<comments>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:18:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Promoted Tweet]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1968</guid>
		<description><![CDATA[Mark down April 2010 as the month when consumers took control of advertising.  That's when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform  advertising model, where the content itself is the ad and where user engagement and resonance determine an ad's life cycle and exposure.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHO ARE THE TWITTER INFLUENCERS?</title>
		<link>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/</link>
		<comments>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 17:15:00 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Ecology Project]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1678</guid>
		<description><![CDATA[Who wields the most influence on Twitter.  Is it the users with the most followers?  The users with the greatest follower-to-followee ratio?  The folks at Web Ecology Project think they have found the answer.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AND THE YOUNG SHALL LEAD</title>
		<link>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/</link>
		<comments>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 11:37:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1502</guid>
		<description><![CDATA[The rapid pace of digital development and Millennial employees' greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>HOW SOCIAL MEDIA AIDS BRAND ADVOCATES</title>
		<link>http://www.gerardbabitts.com/2009/07/09/social-media-aids-brand-advocates/</link>
		<comments>http://www.gerardbabitts.com/2009/07/09/social-media-aids-brand-advocates/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 18:32:51 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1361</guid>
		<description><![CDATA[Great, simple video demonstration from 22squared of the power of consumer connectivity and how social media aids brand advocates in spreading the good word about your product and message.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT TAKES TWO TO MAKE MARKETING GO RIGHT</title>
		<link>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/</link>
		<comments>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 19:49:01 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1042</guid>
		<description><![CDATA[In order to be on top of your digital marketing game, you need to be grounded in classical marketing.  One without the other is not good enough any more.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=921</guid>
		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OPA WRONG ON DISPLAY ADVERTISING</title>
		<link>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/</link>
		<comments>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 15:34:48 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[GameStop]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[OPA]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=734</guid>
		<description><![CDATA[Are publishers and advertisers that out of touch with banner blindness studies and consumer viewing preferences that their basic answer is to go big?]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The FUTURE OF USER GENERATED MUSIC VIDEO</title>
		<link>http://www.gerardbabitts.com/2009/03/09/the-future-of-user-generated-music-video/</link>
		<comments>http://www.gerardbabitts.com/2009/03/09/the-future-of-user-generated-music-video/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 12:04:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Kutiman]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=711</guid>
		<description><![CDATA[Forget making music/video mixes and mashups of the known.  That's for hacks.  If you really want to show your chops and embrace UGC content, Kutiman and his new genre is the future.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/09/the-future-of-user-generated-music-video/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>KINDLE MEETS IPHONE</title>
		<link>http://www.gerardbabitts.com/2009/03/04/kindle-meets-iphone/</link>
		<comments>http://www.gerardbabitts.com/2009/03/04/kindle-meets-iphone/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 13:43:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=643</guid>
		<description><![CDATA[In another sign of how competitive companies like Apple and Amazon better understand the bigger picture of innovation and serving consumers, Amazon has released a free Kindle iPhone application.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/04/kindle-meets-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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