Posts tagged as:

Innovation

WHO ARE THE TWITTER INFLUENCERS?

October 1, 2009

Who wields the most influence on Twitter. Is it the users with the most followers? The users with the greatest follower-to-followee ratio? The folks at Web Ecology Project think they have found the answer.

Read the full article →

AND THE YOUNG SHALL LEAD

August 26, 2009

The rapid pace of digital development and Millennial employees’ greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.

Read the full article →

HOW SOCIAL MEDIA AIDS BRAND ADVOCATES

July 9, 2009

Great, simple video demonstration from 22squared of the power of consumer connectivity and how social media aids brand advocates in spreading the good word about your product and message.

Read the full article →

IT TAKES TWO TO MAKE MARKETING GO RIGHT

April 27, 2009

In order to be on top of your digital marketing game, you need to be grounded in classical marketing. One without the other is not good enough any more.

Read the full article →

CONSUMER CENTRICITY

April 3, 2009

A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.

Read the full article →