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	<title>Gerard Babitts &#187; IBM</title>
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	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
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		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
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