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	<title>Gerard Babitts &#187; Digital</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>AND THE YOUNG SHALL LEAD</title>
		<link>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/</link>
		<comments>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 11:37:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1502</guid>
		<description><![CDATA[The rapid pace of digital development and Millennial employees' greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>MARKETING IS SEARCH IS MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/05/28/marketing-is-search-is-marketing/</link>
		<comments>http://www.gerardbabitts.com/2009/05/28/marketing-is-search-is-marketing/#comments</comments>
		<pubDate>Thu, 28 May 2009 19:04:43 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing Inegration]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1179</guid>
		<description><![CDATA[In order for a brand or product to have its marketing fully optimized, Search needs to cease being an after-thought or stand-alone side-dish and become part-and-parcel of the entire digital marketing offering. In short, Search is Marketing and Marketing is Search. There is no separation.]]></description>
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		<title>IT TAKES TWO TO MAKE MARKETING GO RIGHT</title>
		<link>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/</link>
		<comments>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 19:49:01 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1042</guid>
		<description><![CDATA[In order to be on top of your digital marketing game, you need to be grounded in classical marketing.  One without the other is not good enough any more.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>WHAT&#8217;S THE VALUE OF CONTENT?</title>
		<link>http://www.gerardbabitts.com/2009/03/23/whats-the-value-of-content/</link>
		<comments>http://www.gerardbabitts.com/2009/03/23/whats-the-value-of-content/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:01:44 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Corey Smith]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Prince]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Seth McFarlane]]></category>
		<category><![CDATA[Sigor Ros]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Webkinz]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=841</guid>
		<description><![CDATA[In a world where most content can be found online for free, what's the value of content to those who create, distribute, and own it?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>OPA WRONG ON DISPLAY ADVERTISING</title>
		<link>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/</link>
		<comments>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 15:34:48 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[GameStop]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[OPA]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=734</guid>
		<description><![CDATA[Are publishers and advertisers that out of touch with banner blindness studies and consumer viewing preferences that their basic answer is to go big?]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>WATCH TELEVISION MESS UP DIGITAL</title>
		<link>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/</link>
		<comments>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:24:32 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV.com]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=608</guid>
		<description><![CDATA[Television's digital plays reveal a weakness that portends only infighting and ultimately digital defeat at the hands of consumers who do not care about copyright or the interest of bickering, competitive rights holders who prefer domination over cooperation.]]></description>
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