Digital

AND THE YOUNG SHALL LEAD

August 26, 2009

The rapid pace of digital development and Millennial employees’ greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.

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MARKETING IS SEARCH IS MARKETING

May 28, 2009

In order for a brand or product to have its marketing fully optimized, Search needs to cease being an after-thought or stand-alone side-dish and become part-and-parcel of the entire digital marketing offering. In short, Search is Marketing and Marketing is Search. There is no separation.

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IT TAKES TWO TO MAKE MARKETING GO RIGHT

April 27, 2009

In order to be on top of your digital marketing game, you need to be grounded in classical marketing. One without the other is not good enough any more.

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WHAT’S THE VALUE OF CONTENT?

March 23, 2009

In a world where most content can be found online for free, what’s the value of content to those who create, distribute, and own it?

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BRAND’S NEW ROLE IN A YES WE CAN WORLD

March 17, 2009

If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.

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