Analytics

THOUGHTS ON OBSTRUCTIONIST AGENCIES

February 5, 2010

It’s time for social media agencies to stop avoiding the client need for measurement and value and begin working on answers to increasing demands for meaningful social media ROI.

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WHO ARE THE TWITTER INFLUENCERS?

October 1, 2009

Who wields the most influence on Twitter. Is it the users with the most followers? The users with the greatest follower-to-followee ratio? The folks at Web Ecology Project think they have found the answer.

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MEASURING SOCIAL MEDIA ROI

September 22, 2009

The keys to measuring social media ROI are to establish goals, to test, to mine data from assorted analytics sources, and to triangulate the data into conclusions.

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