RAZOR & TIE

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VICE PRESIDENT ARTISTS & REPERTOIRE 2003-2006

Spearheaded Music Product Line Development for $100MM vertically integrated entertainment company and the second-largest market-share independent music label in the United States. Hired to develop original repertoire and joint ventures. Managed research, sourcing, and execution of children’s, young adult, and Christian audio projects. Charged with full P&L responsibility. Responsible for project strategic marketing vision. Supervised staff of two.

Achievement Highlights:

  • Led creative direction of Kidz Bop – the multi-million, top selling direct response & retail children’s audio product in the United States
  • $15MM captured in sales for Kidz Bop frontline and specialty releases
  • Creative liaison for Top 10 Christmas 2005 Fisher-Price Kidz Bop Star Station Entertainment video karaoke toy
  • Collaborated with Wal-Mart, Starbucks, and Six Flags Parks on licensing and promotion deals
  • Spearheaded critically-acclaimed Beatles Rubber Soul tribute This Bird Has Flown featuring Ben Harper, Sufjan Stevens, and Cowboy Junkies.

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