Gerard Babitts | Digital & Traditional Marketing Strategist | Page 2

20 DAILY MUST READ MARKETING SITES

August 11, 2009

20 marketing blogs and sites that are a daily must read for anyone interested in marketing and the digital world.

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MARKETING REPORTS – SUMMER 2009

August 3, 2009

There are lots of new digital marketing white papers and reports that have come out this summer but I have found these five to be more valuable than others. Read the summaries and download the PDFs.

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SHARPIE’S UNCAPPED MARKETING

June 29, 2009

Sharpie is not only embracing their consumers’ shaping of the brand but they are also working on enabling and celebrating it.

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TWEETS
- Thx marketing/advertising folks! RT @ypulse Preschoolers are brand-conscious http://tinyurl.com/ycytw7h 1 hr ago
- @saysjulia Zing! in reply to saysjulia 1 hr ago
- Will Facebook hurt CNN as much as Fox News? http://bit.ly/bTrdoL 4 hrs ago
- Real time search is meaningless. http://bit.ly/cvdQOz 8 hrs ago
- More updates...
MY 2¢ ELSEWHERE
- Defining Social Business Design: Style vs. Substance
  Oct 26, 2009
  I’m a big fan of what you’re doing and have spent time to really understand your and Dachis’ take on Social Business. That being said, it does the project a disservice to talk...
- Social Search: Customers Influence Search Results Over Brands
  Oct 22, 2009
  I’m familiar with Twitalyzer. It’s fun to play with but I’m not sure I put much real weight into their methodology (@zaibatsu is the most influential person on Twitter?...
- Social Search: Customers Influence Search Results Over Brands
  Oct 22, 2009
  Focusing on your last point, I have yet to hear just how the engines will define a person’s authority. Something about this possibility seems creepy, elitist, and open to widespread...
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WHERE I’VE BEEN:
AFLAC 2009-Present

Manage B2C & B2B New Media Operations with a focus on Social Media, Social Business, and Digital Marketing, Branding, and Communications Strategy and Implementation. On a first name basis with the Aflac Duck.
LAST TRAIN HOME LLC 2008-2009

Strategic and tactical consultant for small-to-large-sized companies and agencies looking to make in-roads with their digital presence, site design, word of mouth, and social media outreach. Got to boss myself around.
TURNER BROADCASTING 2006-2008

Brought in to lead the pre-and-post-launch digital and offline marketing and branding strategies for SuperDeluxe.com - an original, short-form video multi-platform digital network targeting 18-24 year-old men. Hailed as the "Internet's Arrested Development". MORE...
RAZOR + TIE DIRECT 2003-2006

Spearheaded audio product line development for Kidz Bop -- the #1 children's audio product in the US. Became the king of P&Ls. MORE...
SONY MUSIC 1994-2003

Oversaw marketing and brand & product-line development and management for select roster at Columbia Records. Worked with global multi-million selling artist brands Cypress Hill, Lostprophets, Our Lady Peace, and Midnight Oil. Got very little sleep. MORE...
DEF JAM RECORDINGS 1993-1994

Headed up marketing for the most important, iconic hip-hop label of all time. Learned at the feet of Lyor Cohen. MORE...
PROFILE RECORDS 1990-1993

Started in the mailroom and worked my way up to run R+B retail and rap radio mixshow promotions. Paid my dues and worked on the comeback of the greatest rap group of all time Run DMC. MORE...
BOOZ ALLEN HAMILTON 1988-1990

Developed and executed legal evidence management systems for US government agency client. Wore too many power suits. MORE...