The rapid pace of digital development and Millennial employees’ greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.
Digital & Traditional Marketing Strategist
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CATEGORIES
TWEETS
- @levitanl Porky badge? That's supposed to be an honor? LOL. in reply to levitanl 1 hr ago
- Interesting to see the realists & skeptics vs. the fanboys & sycophants during the EV keynote. 19 hrs ago
- @RickWebb Well considering sizzurp did originate in TX... in reply to RickWebb 20 hrs ago
- @tessa Goes to show how the tech nerds don't respect the rock. Maybe it's time to bring back the schoolyard beatdowns. in reply to tessa 22 hrs ago
- More updates...
MY 2¢ ELSEWHERE
- Defining Social Business Design: Style vs. SubstanceOct 26, 2009I’m a big fan of what you’re doing and have spent time to really understand your and Dachis’ take on Social Business. That being said, it does the project a disservice to talk...
- Social Search: Customers Influence Search Results Over BrandsOct 22, 2009I’m familiar with Twitalyzer. It’s fun to play with but I’m not sure I put much real weight into their methodology (@zaibatsu is the most influential person on Twitter?...
- Social Search: Customers Influence Search Results Over BrandsOct 22, 2009Focusing on your last point, I have yet to hear just how the engines will define a person’s authority. Something about this possibility seems creepy, elitist, and open to widespread...
- Defining Social Business Design: Style vs. Substance
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WHERE I’VE BEEN:
AFLAC 2009-Present
Manage B2C & B2B New Media Operations with a focus on Social Media, Social Business, and Digital Marketing, Branding, and Communications Strategy and Implementation. On a first name basis with the Aflac Duck.LAST TRAIN HOME LLC 2008-2009
Strategic and tactical consultant for small-to-large-sized companies and agencies looking to make in-roads with their digital presence, site design, word of mouth, and social media outreach. Got to boss myself around.TURNER BROADCASTING 2006-2008
Brought in to lead the pre-and-post-launch digital and offline marketing and branding strategies for SuperDeluxe.com - an original, short-form video multi-platform digital network targeting 18-24 year-old men. Hailed as the "Internet's Arrested Development". MORE...RAZOR + TIE DIRECT 2003-2006
Spearheaded audio product line development for Kidz Bop -- the #1 children's audio product in the US. Became the king of P&Ls. MORE...SONY MUSIC 1994-2003
Oversaw marketing and brand & product-line development and management for select roster at Columbia Records. Worked with global multi-million selling artist brands Cypress Hill, Lostprophets, Our Lady Peace, and Midnight Oil. Got very little sleep. MORE...DEF JAM RECORDINGS 1993-1994
Headed up marketing for the most important, iconic hip-hop label of all time. Learned at the feet of Lyor Cohen. MORE...PROFILE RECORDS 1990-1993
Started in the mailroom and worked my way up to run R+B retail and rap radio mixshow promotions. Paid my dues and worked on the comeback of the greatest rap group of all time Run DMC. MORE...BOOZ ALLEN HAMILTON 1988-1990
Developed and executed legal evidence management systems for US government agency client. Wore too many power suits. MORE...
THOUGHTS AND OPINIONS IN THIS BLOG ARE MINE AND DO NOT REPRESENT ANY CURRENT OR PAST EMPLOYERS.
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