Strategy

STICK TO YOUR STRENGTHS

March 6, 2009

Now that CNN has canceled DL Hughley’s cringe-inducing show, can the cable news networks finally stop trying to serve up the yucks?

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KINDLE MEETS IPHONE

March 4, 2009

In another sign of how competitive companies like Apple and Amazon better understand the bigger picture of innovation and serving consumers, Amazon has released a free Kindle iPhone application.

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SKITTLES : TASTE THE FAILBOW

March 3, 2009

If Skittles is going to glom onto social media with Twitter stunts at least offer a follow-up means to talk more, have a real conversation, add some value, or offer an application or a utility.

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WATCH TELEVISION MESS UP DIGITAL

March 2, 2009

Television’s digital plays reveal a weakness that portends only infighting and ultimately digital defeat at the hands of consumers who do not care about copyright or the interest of bickering, competitive rights holders who prefer domination over cooperation.

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SCION NICHE MARKETING LESSONS

February 26, 2009

Stay true to your brand philosophy. Make sure to seamlessly aligns with your demographic culture. Integrate your brand into that culture by working directly with those who influence your brand. Don’t be afraid of the culture. And you have Scion’s recipe for success.

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