From the category archives:

Strategy

KEEP THE TWEETS PURE

April 20, 2009

If Twitter hopes to succeed beyond their rapid growth, hype, and co-option, two things are going to have to happen: Filtering & Winnowing.

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CONSUMER CENTRICITY

April 3, 2009

A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.

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BRAND’S NEW ROLE IN A YES WE CAN WORLD

March 17, 2009

If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.

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HOW PROCTOR & GAMBLE DUPED SOCIAL MEDIA

March 12, 2009

Proctor & Gamble needs to go home and work like the everyone else at developing a social media profile and engaging in conversation. Do that and you’ll gain our trust. Don’t do this and you’ll just be using push tactics in a pull world. Good luck with that. There really are no shortcuts with social media.

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OPA WRONG ON DISPLAY ADVERTISING

March 11, 2009

Are publishers and advertisers that out of touch with banner blindness studies and consumer viewing preferences that their basic answer is to go big?

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