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	<title>Gerard Babitts &#187; Strategy</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>THE SEVEN C&#8217;s OF SOCIAL MARKETING</title>
		<link>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/</link>
		<comments>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 02:06:17 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1708</guid>
		<description><![CDATA[A brief excerpt of Rich Ullman's 7 C's that make up social marketing and allow for the scaling of tactics into a strategy.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AND THE YOUNG SHALL LEAD</title>
		<link>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/</link>
		<comments>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 11:37:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1502</guid>
		<description><![CDATA[The rapid pace of digital development and Millennial employees' greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SHARPIE&#8217;S UNCAPPED MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/</link>
		<comments>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:13:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncap What's Inside]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1320</guid>
		<description><![CDATA[Sharpie is not only embracing their consumers' shaping of the brand but they are also working on enabling and celebrating it.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WHAT&#8217;S YOUR POINT OF VIEW?</title>
		<link>http://www.gerardbabitts.com/2009/06/22/point-of-view/</link>
		<comments>http://www.gerardbabitts.com/2009/06/22/point-of-view/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:56:42 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[MSNBC]]></category>
		<category><![CDATA[POV]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1223</guid>
		<description><![CDATA[Learn a lesson from CNN.  Without a focused point of view, you lose.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT TAKES TWO TO MAKE MARKETING GO RIGHT</title>
		<link>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/</link>
		<comments>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 19:49:01 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1042</guid>
		<description><![CDATA[In order to be on top of your digital marketing game, you need to be grounded in classical marketing.  One without the other is not good enough any more.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KEEP THE TWEETS PURE</title>
		<link>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/</link>
		<comments>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 18:26:32 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Spambot]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[The_Real_Shaq]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1004</guid>
		<description><![CDATA[If Twitter hopes to succeed beyond their rapid growth, hype, and co-option, two things are going to have to happen: Filtering &#038; Winnowing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/20/keep-the-tweets-pure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=921</guid>
		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW PROCTOR &amp; GAMBLE DUPED SOCIAL MEDIA</title>
		<link>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/</link>
		<comments>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 19:06:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Proctor & Gamble]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=763</guid>
		<description><![CDATA[Proctor &#038; Gamble needs to go home and work like the everyone else at developing a social media profile and engaging in conversation.  Do that and you'll gain our trust.  Don't do this and you'll just be using push tactics in a pull world.  Good luck with that.  There really are no shortcuts with social media.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>OPA WRONG ON DISPLAY ADVERTISING</title>
		<link>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/</link>
		<comments>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 15:34:48 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[GameStop]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[OPA]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=734</guid>
		<description><![CDATA[Are publishers and advertisers that out of touch with banner blindness studies and consumer viewing preferences that their basic answer is to go big?]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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