The keys to measuring social media ROI are to establish goals, to test, to mine data from assorted analytics sources, and to triangulate the data into conclusions.
Thoughts on Digital & Traditional Marketing
Social Media
- Thoughts in this blog are my personal opinion and and do not represent any current and/or past employers or clients.
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- @Braves You need to really mix it up and stretch the Caravan into opposing team cities. When do you come to Pittsburgh? in reply to Braves 3 days ago
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WHERE I’VE BEEN:
H.J. HEINZ COMPANY 2011-Present
Lead H.J. Heinz's development and execution of global social media strategy and solutions into all communications and marketing plans. I like ketchup on my ketchup.THE COCA-COLA COMPANY 2010-2011
Strategic planning and solutions for company's global social media marketing programs, assets, and initiatives. Product Management of social platforms including YouTube, Twitter, Flickr, and MySpace. Never been so hydrated in my life.AFLAC 2009-2010
Managed B2C & B2B New Media Operations with a focus on Social Media, Social Business, and Digital Marketing, Branding, and Communications Strategy and Implementation. On a first name basis with the Aflac Duck. MORE...LAST TRAIN HOME LLC 2008-2009
Strategic and tactical consultant for small-to-large-sized companies and agencies looking to make in-roads with their digital presence, site design, word of mouth, and social media outreach. Got to boss myself around.TURNER BROADCASTING 2006-2008
Brought in to lead the pre-and-post-launch digital and offline marketing and branding strategies for SuperDeluxe.com - an original, short-form video multi-platform digital network targeting 18-24 year-old men. Hailed as the "Internet's Arrested Development". MORE...RAZOR + TIE DIRECT 2003-2006
Spearheaded audio product line development for Kidz Bop -- the #1 children's audio product in the US. Became the king of P&Ls. MORE...SONY MUSIC 1994-2003
Oversaw marketing and brand & product-line development and management for select roster at Columbia Records. Worked with global multi-million selling artist brands Cypress Hill, Lostprophets, Our Lady Peace, and Midnight Oil. Got very little sleep. MORE...DEF JAM RECORDINGS 1993-1994
Headed up marketing for the most important, iconic hip-hop label of all time. Learned at the feet of Lyor Cohen. MORE...PROFILE RECORDS 1990-1993
Started in the mailroom and worked my way up to run R+B retail and rap radio mixshow promotions. Paid my dues and worked on the comeback of the greatest rap group of all time Run DMC. MORE...BOOZ ALLEN HAMILTON 1988-1990
Developed and executed legal evidence management systems for US government agency client. Wore too many power suits. MORE...
** DISCLAIMER: THOUGHTS AND OPINIONS IN THIS BLOG ARE MINE AND DO NOT REPRESENT ANY CURRENT OR PAST EMPLOYERS OR CLIENTS.**
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