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	<title>Gerard Babitts &#187; Social Media</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>PROMOTED TWEETS &amp; THE NEW ADVERTISING AGE</title>
		<link>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/</link>
		<comments>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:18:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Promoted Tweet]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1968</guid>
		<description><![CDATA[Mark down April 2010 as the month when consumers took control of advertising.  That's when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform  advertising model, where the content itself is the ad and where user engagement and resonance determine an ad's life cycle and exposure.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ALL I REALLY NEED TO KNOW ABOUT SOCIAL MEDIA I LEARNED IN PUNK ROCK</title>
		<link>http://www.gerardbabitts.com/2010/04/14/social-media-punk-rock/</link>
		<comments>http://www.gerardbabitts.com/2010/04/14/social-media-punk-rock/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 02:09:17 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Youth Market]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1867</guid>
		<description><![CDATA[The familiar echo of punk rock in the ethos of social media.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/04/14/social-media-punk-rock/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>THOUGHTS ON OBSTRUCTIONIST AGENCIES</title>
		<link>http://www.gerardbabitts.com/2010/02/05/thoughts-on-obstructionist-agencies/</link>
		<comments>http://www.gerardbabitts.com/2010/02/05/thoughts-on-obstructionist-agencies/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 14:06:44 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1732</guid>
		<description><![CDATA[It's time for social media agencies to stop avoiding the client need for measurement and value and begin working on answers to increasing demands for meaningful social media ROI.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/02/05/thoughts-on-obstructionist-agencies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>THE SEVEN C&#8217;s OF SOCIAL MARKETING</title>
		<link>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/</link>
		<comments>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 02:06:17 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1708</guid>
		<description><![CDATA[A brief excerpt of Rich Ullman's 7 C's that make up social marketing and allow for the scaling of tactics into a strategy.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/01/28/seven-cs-of-social-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WHO ARE THE TWITTER INFLUENCERS?</title>
		<link>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/</link>
		<comments>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 17:15:00 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Ecology Project]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1678</guid>
		<description><![CDATA[Who wields the most influence on Twitter.  Is it the users with the most followers?  The users with the greatest follower-to-followee ratio?  The folks at Web Ecology Project think they have found the answer.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>MEASURING SOCIAL MEDIA ROI</title>
		<link>http://www.gerardbabitts.com/2009/09/22/measuring-social-media-roi/</link>
		<comments>http://www.gerardbabitts.com/2009/09/22/measuring-social-media-roi/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 11:26:22 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media Club]]></category>
		<category><![CDATA[Triangulation]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1648</guid>
		<description><![CDATA[The keys to measuring social media ROI are to establish goals, to test, to mine data from assorted analytics sources, and to triangulate the data into conclusions.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/09/22/measuring-social-media-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DID FACEBOOK ACQUIRE FRIENDFEED JUST TO SPITE TWITTER?</title>
		<link>http://www.gerardbabitts.com/2009/08/10/facebook-acquire-friendfeed-spite-twitter/</link>
		<comments>http://www.gerardbabitts.com/2009/08/10/facebook-acquire-friendfeed-spite-twitter/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:28:48 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1416</guid>
		<description><![CDATA[With no real benefit to Facebook, was Facebook's acquisition of FriendFeed only done to spite Twitter?]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/10/facebook-acquire-friendfeed-spite-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MARKETING REPORTS &#8211; SUMMER 2009</title>
		<link>http://www.gerardbabitts.com/2009/08/03/marketing-reports-summer-2009/</link>
		<comments>http://www.gerardbabitts.com/2009/08/03/marketing-reports-summer-2009/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 15:02:14 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[360i]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Edelman Digital]]></category>
		<category><![CDATA[Magid Media Futures]]></category>
		<category><![CDATA[Marketing Reports]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine Visibility]]></category>
		<category><![CDATA[Social Influence Marketing]]></category>
		<category><![CDATA[Social Marketing Playbook]]></category>
		<category><![CDATA[Youth Market]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1386</guid>
		<description><![CDATA[There are lots of new digital marketing white papers and reports that have come out this summer but I have found these five to be more valuable than others. Read the summaries and download the PDFs.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/03/marketing-reports-summer-2009/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>HOW SOCIAL MEDIA AIDS BRAND ADVOCATES</title>
		<link>http://www.gerardbabitts.com/2009/07/09/social-media-aids-brand-advocates/</link>
		<comments>http://www.gerardbabitts.com/2009/07/09/social-media-aids-brand-advocates/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 18:32:51 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1361</guid>
		<description><![CDATA[Great, simple video demonstration from 22squared of the power of consumer connectivity and how social media aids brand advocates in spreading the good word about your product and message.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/07/09/social-media-aids-brand-advocates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT&#8217;S YOUR POINT OF VIEW?</title>
		<link>http://www.gerardbabitts.com/2009/06/22/point-of-view/</link>
		<comments>http://www.gerardbabitts.com/2009/06/22/point-of-view/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:56:42 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[MSNBC]]></category>
		<category><![CDATA[POV]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1223</guid>
		<description><![CDATA[Learn a lesson from CNN.  Without a focused point of view, you lose.]]></description>
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		<slash:comments>0</slash:comments>
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