Social Media

PROMOTED TWEETS & THE NEW ADVERTISING AGE

July 1, 2010

Mark down April 2010 as the month when consumers took control of advertising. That’s when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform advertising model, where the content itself is the ad and where user engagement and resonance determine an ad’s life cycle and exposure.

Read the full article →

ALL I REALLY NEED TO KNOW ABOUT SOCIAL MEDIA I LEARNED IN PUNK ROCK

April 14, 2010

The familiar echo of punk rock in the ethos of social media.

Read the full article →

THOUGHTS ON OBSTRUCTIONIST AGENCIES

February 5, 2010

It’s time for social media agencies to stop avoiding the client need for measurement and value and begin working on answers to increasing demands for meaningful social media ROI.

Read the full article →

THE SEVEN C’s OF SOCIAL MARKETING

January 28, 2010

A brief excerpt of Rich Ullman’s 7 C’s that make up social marketing and allow for the scaling of tactics into a strategy.

Read the full article →

WHO ARE THE TWITTER INFLUENCERS?

October 1, 2009

Who wields the most influence on Twitter. Is it the users with the most followers? The users with the greatest follower-to-followee ratio? The folks at Web Ecology Project think they have found the answer.

Read the full article →