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	<title>Gerard Babitts &#187; Marketing</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>CRISIS CONFUSION</title>
		<link>http://www.gerardbabitts.com/2010/04/01/crisis-confusion/</link>
		<comments>http://www.gerardbabitts.com/2010/04/01/crisis-confusion/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 16:18:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Dominos]]></category>
		<category><![CDATA[Motrin]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Online Crisis]]></category>
		<category><![CDATA[PR Crisis]]></category>
		<category><![CDATA[So What]]></category>
		<category><![CDATA[Social Media Crisis]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[United Airlines]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1795</guid>
		<description><![CDATA[If hundreds of hours of offline and online negative coverage and conversation can't derail Toyota's sales, how can we realistically talk about digital bruising anything but a few corporate egos.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>20 DAILY MUST READ MARKETING SITES</title>
		<link>http://www.gerardbabitts.com/2009/08/11/20-daily-must-read-marketing_sites/</link>
		<comments>http://www.gerardbabitts.com/2009/08/11/20-daily-must-read-marketing_sites/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 22:03:08 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1407</guid>
		<description><![CDATA[20 marketing blogs and sites that are a daily must read for anyone interested in marketing and the digital world.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>MARKETING REPORTS &#8211; SUMMER 2009</title>
		<link>http://www.gerardbabitts.com/2009/08/03/marketing-reports-summer-2009/</link>
		<comments>http://www.gerardbabitts.com/2009/08/03/marketing-reports-summer-2009/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 15:02:14 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[360i]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Edelman Digital]]></category>
		<category><![CDATA[Magid Media Futures]]></category>
		<category><![CDATA[Marketing Reports]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine Visibility]]></category>
		<category><![CDATA[Social Influence Marketing]]></category>
		<category><![CDATA[Social Marketing Playbook]]></category>
		<category><![CDATA[Youth Market]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1386</guid>
		<description><![CDATA[There are lots of new digital marketing white papers and reports that have come out this summer but I have found these five to be more valuable than others. Read the summaries and download the PDFs.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/03/marketing-reports-summer-2009/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SHARPIE&#8217;S UNCAPPED MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/</link>
		<comments>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:13:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncap What's Inside]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1320</guid>
		<description><![CDATA[Sharpie is not only embracing their consumers' shaping of the brand but they are also working on enabling and celebrating it.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>DESIGN + STORYTELLING = WIN</title>
		<link>http://www.gerardbabitts.com/2009/05/04/design-story-telling-win/</link>
		<comments>http://www.gerardbabitts.com/2009/05/04/design-story-telling-win/#comments</comments>
		<pubDate>Mon, 04 May 2009 13:00:20 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Crisis of Credit]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Jonathan Jarvis]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1063</guid>
		<description><![CDATA[It's not often that finance teaches us something about the powerful mix of storytelling and beautiful, simple design.  But Jonathan Jarvis' incredible Crisis of Credit video does just that.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/05/04/design-story-telling-win/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT TAKES TWO TO MAKE MARKETING GO RIGHT</title>
		<link>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/</link>
		<comments>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 19:49:01 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1042</guid>
		<description><![CDATA[In order to be on top of your digital marketing game, you need to be grounded in classical marketing.  One without the other is not good enough any more.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WORLD OF WARCRAFT</title>
		<link>http://www.gerardbabitts.com/2009/04/07/world-of-warcraft/</link>
		<comments>http://www.gerardbabitts.com/2009/04/07/world-of-warcraft/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 17:55:57 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[MMORGP]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Subscription]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[World of Warcraft]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=935</guid>
		<description><![CDATA[World of Warcraft may not be sexy.  And it's definitely not new.  But it is worthwhile to step back from the abundance of attention on certain hyped new digital platforms for a second to appreciate an online niche business that continues to do it right.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/07/world-of-warcraft/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=921</guid>
		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IN PRAISE OF COLLEGE HUMOR</title>
		<link>http://www.gerardbabitts.com/2009/03/05/in-praise-of-college-humor/</link>
		<comments>http://www.gerardbabitts.com/2009/03/05/in-praise-of-college-humor/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 15:07:03 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[College Humor]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Funny or Die]]></category>
		<category><![CDATA[Heavy]]></category>
		<category><![CDATA[IAC]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Super Deluxe]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=669</guid>
		<description><![CDATA[College Humor has beaten all the other online original comedy video sites by fully engaging their audience with more than just short-form video snacks.  Not too bad for three guys who started the site on a lark.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/05/in-praise-of-college-humor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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