From the category archives:

Digital Marketing

MARKETING IS SEARCH IS MARKETING

May 28, 2009

In order for a brand or product to have its marketing fully optimized, Search needs to cease being an after-thought or stand-alone side-dish and become part-and-parcel of the entire digital marketing offering. In short, Search is Marketing and Marketing is Search. There is no separation.

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IT TAKES TWO TO MAKE MARKETING GO RIGHT

April 27, 2009

In order to be on top of your digital marketing game, you need to be grounded in classical marketing. One without the other is not good enough any more.

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CONSUMER CENTRICITY

April 3, 2009

A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.

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BRAND’S NEW ROLE IN A YES WE CAN WORLD

March 17, 2009

If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.

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HOW PROCTOR & GAMBLE DUPED SOCIAL MEDIA

March 12, 2009

Proctor & Gamble needs to go home and work like the everyone else at developing a social media profile and engaging in conversation. Do that and you’ll gain our trust. Don’t do this and you’ll just be using push tactics in a pull world. Good luck with that. There really are no shortcuts with social media.

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