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	<title>Gerard Babitts &#187; Digital Marketing</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<item>
		<title>SKITTLES&#8217; RAINBOW REDEMPTION</title>
		<link>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/</link>
		<comments>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:18:09 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1779</guid>
		<description><![CDATA[It's great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THOUGHTS ON OBSTRUCTIONIST AGENCIES</title>
		<link>http://www.gerardbabitts.com/2010/02/05/thoughts-on-obstructionist-agencies/</link>
		<comments>http://www.gerardbabitts.com/2010/02/05/thoughts-on-obstructionist-agencies/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 14:06:44 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1732</guid>
		<description><![CDATA[It's time for social media agencies to stop avoiding the client need for measurement and value and begin working on answers to increasing demands for meaningful social media ROI.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/02/05/thoughts-on-obstructionist-agencies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AND THE YOUNG SHALL LEAD</title>
		<link>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/</link>
		<comments>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 11:37:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1502</guid>
		<description><![CDATA[The rapid pace of digital development and Millennial employees' greater comfort with all things digital now means Millennials deserve a seat alongside seasoned executives if companies hope to compete in the digital market.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/08/26/and-the-young-shall-lead/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>20 DAILY MUST READ MARKETING SITES</title>
		<link>http://www.gerardbabitts.com/2009/08/11/20-daily-must-read-marketing_sites/</link>
		<comments>http://www.gerardbabitts.com/2009/08/11/20-daily-must-read-marketing_sites/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 22:03:08 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1407</guid>
		<description><![CDATA[20 marketing blogs and sites that are a daily must read for anyone interested in marketing and the digital world.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SHARPIE&#8217;S UNCAPPED MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/</link>
		<comments>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:13:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncap What's Inside]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1320</guid>
		<description><![CDATA[Sharpie is not only embracing their consumers' shaping of the brand but they are also working on enabling and celebrating it.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>MARKETING IS SEARCH IS MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/05/28/marketing-is-search-is-marketing/</link>
		<comments>http://www.gerardbabitts.com/2009/05/28/marketing-is-search-is-marketing/#comments</comments>
		<pubDate>Thu, 28 May 2009 19:04:43 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing Inegration]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1179</guid>
		<description><![CDATA[In order for a brand or product to have its marketing fully optimized, Search needs to cease being an after-thought or stand-alone side-dish and become part-and-parcel of the entire digital marketing offering. In short, Search is Marketing and Marketing is Search. There is no separation.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT TAKES TWO TO MAKE MARKETING GO RIGHT</title>
		<link>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/</link>
		<comments>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 19:49:01 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1042</guid>
		<description><![CDATA[In order to be on top of your digital marketing game, you need to be grounded in classical marketing.  One without the other is not good enough any more.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/27/it-takes-two-to-make-marketing-go-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=921</guid>
		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BRAND&#8217;S NEW ROLE IN A YES WE CAN WORLD</title>
		<link>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/</link>
		<comments>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 16:48:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=795</guid>
		<description><![CDATA[If there is one obvious symbol of the redefinition of the consumer brand mindset, the successful election campaign of Barack Obama is it. Today’s brands can learn much from the campaign.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/17/brands-new-role-in-a-yes-we-can-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW PROCTOR &amp; GAMBLE DUPED SOCIAL MEDIA</title>
		<link>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/</link>
		<comments>http://www.gerardbabitts.com/2009/03/12/how-proctor-gamble-duped-social-media/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 19:06:29 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Proctor & Gamble]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=763</guid>
		<description><![CDATA[Proctor &#038; Gamble needs to go home and work like the everyone else at developing a social media profile and engaging in conversation.  Do that and you'll gain our trust.  Don't do this and you'll just be using push tactics in a pull world.  Good luck with that.  There really are no shortcuts with social media.]]></description>
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		<slash:comments>2</slash:comments>
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