It’s time for social media agencies to stop avoiding the client need for measurement and value and begin working on answers to increasing demands for meaningful social media ROI.
From the category archives:
Digital & Traditional Marketing Strategist
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TWEETS
- Stay classy Pepsi. Keep pimping world sport w/out ponying up sponsorship monies to keep events viable. http://bit.ly/8Z0SuB 39 mins ago
- Big ups to @VideoEgg for the custom tshirt. Great design-your-own-shirt-and-we'll-mail-it-to-you-later conference swag idea. 2 hrs ago
- The tweeter has no clothes. http://bit.ly/9yliuT The echo chamber is even smaller than you think. 2 hrs ago
- Less sizzle. More steak. Time to back away from the social snowjobs. http://bit.ly/aKy1Z1 3 hrs ago
- More updates...
MY 2¢ ELSEWHERE
- Defining Social Business Design: Style vs. SubstanceOct 26, 2009I’m a big fan of what you’re doing and have spent time to really understand your and Dachis’ take on Social Business. That being said, it does the project a disservice to talk...
- Social Search: Customers Influence Search Results Over BrandsOct 22, 2009I’m familiar with Twitalyzer. It’s fun to play with but I’m not sure I put much real weight into their methodology (@zaibatsu is the most influential person on Twitter?...
- Social Search: Customers Influence Search Results Over BrandsOct 22, 2009Focusing on your last point, I have yet to hear just how the engines will define a person’s authority. Something about this possibility seems creepy, elitist, and open to widespread...
- Defining Social Business Design: Style vs. Substance
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WHERE I’VE BEEN:
AFLAC 2009-Present
Manage B2C & B2B New Media Operations with a focus on Social Media, Social Business, and Digital Marketing, Branding, and Communications Strategy and Implementation. On a first name basis with the Aflac Duck.LAST TRAIN HOME LLC 2008-2009
Strategic and tactical consultant for small-to-large-sized companies and agencies looking to make in-roads with their digital presence, site design, word of mouth, and social media outreach. Got to boss myself around.TURNER BROADCASTING 2006-2008
Brought in to lead the pre-and-post-launch digital and offline marketing and branding strategies for SuperDeluxe.com - an original, short-form video multi-platform digital network targeting 18-24 year-old men. Hailed as the "Internet's Arrested Development". MORE...RAZOR + TIE DIRECT 2003-2006
Spearheaded audio product line development for Kidz Bop -- the #1 children's audio product in the US. Became the king of P&Ls. MORE...SONY MUSIC 1994-2003
Oversaw marketing and brand & product-line development and management for select roster at Columbia Records. Worked with global multi-million selling artist brands Cypress Hill, Lostprophets, Our Lady Peace, and Midnight Oil. Got very little sleep. MORE...DEF JAM RECORDINGS 1993-1994
Headed up marketing for the most important, iconic hip-hop label of all time. Learned at the feet of Lyor Cohen. MORE...PROFILE RECORDS 1990-1993
Started in the mailroom and worked my way up to run R+B retail and rap radio mixshow promotions. Paid my dues and worked on the comeback of the greatest rap group of all time Run DMC. MORE...BOOZ ALLEN HAMILTON 1988-1990
Developed and executed legal evidence management systems for US government agency client. Wore too many power suits. MORE...
THOUGHTS AND OPINIONS IN THIS BLOG ARE MINE AND DO NOT REPRESENT ANY CURRENT OR PAST EMPLOYERS.
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