<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Gerard Babitts &#187; Content</title>
	<atom:link href="http://www.gerardbabitts.com/category/content/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
	<lastBuildDate>Thu, 01 Jul 2010 15:18:23 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>SKITTLES&#8217; RAINBOW REDEMPTION</title>
		<link>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/</link>
		<comments>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:18:09 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1779</guid>
		<description><![CDATA[It's great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2010/03/15/skittles-rainbow-redemption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT&#8217;S YOUR POINT OF VIEW?</title>
		<link>http://www.gerardbabitts.com/2009/06/22/point-of-view/</link>
		<comments>http://www.gerardbabitts.com/2009/06/22/point-of-view/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:56:42 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[MSNBC]]></category>
		<category><![CDATA[POV]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1223</guid>
		<description><![CDATA[Learn a lesson from CNN.  Without a focused point of view, you lose.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/06/22/point-of-view/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=921</guid>
		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT&#8217;S THE VALUE OF CONTENT?</title>
		<link>http://www.gerardbabitts.com/2009/03/23/whats-the-value-of-content/</link>
		<comments>http://www.gerardbabitts.com/2009/03/23/whats-the-value-of-content/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:01:44 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Corey Smith]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Prince]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Seth McFarlane]]></category>
		<category><![CDATA[Sigor Ros]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Webkinz]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=841</guid>
		<description><![CDATA[In a world where most content can be found online for free, what's the value of content to those who create, distribute, and own it?]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/23/whats-the-value-of-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The FUTURE OF USER GENERATED MUSIC VIDEO</title>
		<link>http://www.gerardbabitts.com/2009/03/09/the-future-of-user-generated-music-video/</link>
		<comments>http://www.gerardbabitts.com/2009/03/09/the-future-of-user-generated-music-video/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 12:04:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Kutiman]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=711</guid>
		<description><![CDATA[Forget making music/video mixes and mashups of the known.  That's for hacks.  If you really want to show your chops and embrace UGC content, Kutiman and his new genre is the future.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/09/the-future-of-user-generated-music-video/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>IN PRAISE OF COLLEGE HUMOR</title>
		<link>http://www.gerardbabitts.com/2009/03/05/in-praise-of-college-humor/</link>
		<comments>http://www.gerardbabitts.com/2009/03/05/in-praise-of-college-humor/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 15:07:03 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[College Humor]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Funny or Die]]></category>
		<category><![CDATA[Heavy]]></category>
		<category><![CDATA[IAC]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Super Deluxe]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=669</guid>
		<description><![CDATA[College Humor has beaten all the other online original comedy video sites by fully engaging their audience with more than just short-form video snacks.  Not too bad for three guys who started the site on a lark.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/05/in-praise-of-college-humor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WATCH TELEVISION MESS UP DIGITAL</title>
		<link>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/</link>
		<comments>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:24:32 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV.com]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=608</guid>
		<description><![CDATA[Television's digital plays reveal a weakness that portends only infighting and ultimately digital defeat at the hands of consumers who do not care about copyright or the interest of bickering, competitive rights holders who prefer domination over cooperation.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/03/02/watch-television-mess-up-digital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
