From the category archives:

Content

SKITTLES’ RAINBOW REDEMPTION

March 15, 2010

It’s great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.

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WHAT’S YOUR POINT OF VIEW?

June 22, 2009

Learn a lesson from CNN. Without a focused point of view, you lose.

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CONSUMER CENTRICITY

April 3, 2009

A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.

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WHAT’S THE VALUE OF CONTENT?

March 23, 2009

In a world where most content can be found online for free, what’s the value of content to those who create, distribute, and own it?

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The FUTURE OF USER GENERATED MUSIC VIDEO

March 9, 2009

Forget making music/video mixes and mashups of the known. That’s for hacks. If you really want to show your chops and embrace UGC content, Kutiman and his new genre is the future.

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