Content

MEH

September 9, 2011

Realized after not updating my blog for over a year that I’m probably not going to write anything interesting any time soon. I’ve found Twitter, Facebook, and Google+ a better spend of my time. Maybe I’ll come back. Maybe not. Or maybe one day I’ll get around to redesigning everything. One day…

Read the full article →

SKITTLES’ RAINBOW REDEMPTION

March 15, 2010

It’s great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.

Read the full article →

WHAT’S YOUR POINT OF VIEW?

June 22, 2009

Learn a lesson from CNN. Without a focused point of view, you lose.

Read the full article →

CONSUMER CENTRICITY

April 3, 2009

A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.

Read the full article →

WHAT’S THE VALUE OF CONTENT?

March 23, 2009

In a world where most content can be found online for free, what’s the value of content to those who create, distribute, and own it?

Read the full article →