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	<title>Gerard Babitts &#187; Advertising</title>
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	<link>http://www.gerardbabitts.com</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>PROMOTED TWEETS &amp; THE NEW ADVERTISING AGE</title>
		<link>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/</link>
		<comments>http://www.gerardbabitts.com/2010/07/01/promoted-tweets-the-new-advertising-age/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:18:23 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Promoted Tweet]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1968</guid>
		<description><![CDATA[Mark down April 2010 as the month when consumers took control of advertising.  That's when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform  advertising model, where the content itself is the ad and where user engagement and resonance determine an ad's life cycle and exposure.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SHARPIE&#8217;S UNCAPPED MARKETING</title>
		<link>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/</link>
		<comments>http://www.gerardbabitts.com/2009/06/29/sharpie-uncapped-marketing/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:13:16 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Sharpie]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncap What's Inside]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=1320</guid>
		<description><![CDATA[Sharpie is not only embracing their consumers' shaping of the brand but they are also working on enabling and celebrating it.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>LEARN TO SPEAK SNACKLISH</title>
		<link>http://www.gerardbabitts.com/2009/04/10/learn-to-speak-snacklish/</link>
		<comments>http://www.gerardbabitts.com/2009/04/10/learn-to-speak-snacklish/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 18:34:21 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Master P]]></category>
		<category><![CDATA[Nougetaboutit]]></category>
		<category><![CDATA[Patrick Ewing]]></category>
		<category><![CDATA[Snacklish]]></category>
		<category><![CDATA[Snickers]]></category>
		<category><![CDATA[TBWA]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=952</guid>
		<description><![CDATA[There's a fine line between smart and stupid and TBWA/Chiat/Day and Snickers have done a great job riding it with their Snacklish advertising campaign.]]></description>
		<wfw:commentRss>http://www.gerardbabitts.com/2009/04/10/learn-to-speak-snacklish/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>CONSUMER CENTRICITY</title>
		<link>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/</link>
		<comments>http://www.gerardbabitts.com/2009/04/03/consumer-centricity/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:35:54 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Consumer-centric]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=921</guid>
		<description><![CDATA[A great IBM report titled "Beyond Advertising: Choosing a Strategic Path to the Digital Consumer" came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OPA WRONG ON DISPLAY ADVERTISING</title>
		<link>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/</link>
		<comments>http://www.gerardbabitts.com/2009/03/11/opa-wrong-on-display-advertising/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 15:34:48 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[GameStop]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[OPA]]></category>

		<guid isPermaLink="false">http://www.gerardbabitts.com/?p=734</guid>
		<description><![CDATA[Are publishers and advertisers that out of touch with banner blindness studies and consumer viewing preferences that their basic answer is to go big?]]></description>
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		<slash:comments>1</slash:comments>
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