Advertising

CONTENT IS TOUGH. VERY TOUGH.

April 23, 2013

Those who do, work for content companies. Those who can’t, work for agencies.

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PROMOTED TWEETS & THE NEW ADVERTISING AGE

July 1, 2010

Mark down April 2010 as the month when consumers took control of advertising. That’s when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform advertising model, where the content itself is the ad and where user engagement and resonance determine an ad’s life cycle and exposure.

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SHARPIE’S UNCAPPED MARKETING

June 29, 2009

Sharpie is not only embracing their consumers’ shaping of the brand but they are also working on enabling and celebrating it.

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LEARN TO SPEAK SNACKLISH

April 10, 2009

There’s a fine line between smart and stupid and TBWA/Chiat/Day and Snickers have done a great job riding it with their Snacklish advertising campaign.

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CONSUMER CENTRICITY

April 3, 2009

A great IBM report titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” came out recently and it is well worth reading if you are interested in understanding Consumer Centricity and the future of advertising and marketing.

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