AFLAC

MANAGER NEW MEDIA OPERATIONS 2009-2010

Managed B2C & B2B New Media Operations with a focus on Social Media, Social Business, Brand Protection, and Digital Marketing, Branding, Communications, and Content Strategy and Implementation.

Achievement Highlights:

• Category record-breaking User-Generated Content (UGC) video contest generated over 125MM earned impressions, 10MM social media impressions, and 180 user-centric marketing and advertising assets for future use.
• Created enterprise-wide B2C and B2B social media and social business guidelines and policies for 80,000 corporate employees and field sales force.
• Developed departmental social media measurement KPIs and dashboard focusing on buzz metrics, awareness, and impression growth.
• Millward-Brown research revealed significant impact of and increased product consideration and definition via company social engagement.
• Guided content and editorial strategy for all company social media messaging.
• Aflac Duck Facebook fan page generated higher engagement rates than any of Facebook’s Top 10 fan pages.
• Partnered with Disney/Pixar’s Toy Story 3 for social contesting, messaging, and promotions.