Gerard Babitts provides leadership, strategies, and solutions for amplifying global brands in an uncertain and complex marketplace impacted by technology and a dynamic consumer decision journey. He’s an innovative, intuitive, and data-driven marketing executive with 15+ years of experience in B2C and B2B digital, social, and mobile marketing, branding, content creation, customer acquisition, and general market strategies in support of CPG, media, financial, and dot-com industries. His diverse-category executive and digital strategies drive branding missions that deliver market leadership, rapid growth, measurable results, and strong ROI.
Gerard has worked both at the large, matrixed global organizations of H.J. Heinz Company, The Coca-Cola Company, Sony Music, Turner Broadcasting, Aflac, and Booz | Allen | Hamilton and at culture-and-market-blazing entrepreneurial privately held businesses of Def Jam Recordings, Profile Records, and Razor & Tie Entertainment. He has solid experience with and a passion for new technology innovation and word of mouth and is a habitual learner who enjoys keeping a pulse on media, emerging technologies, and changing social trends. Having worked for cautious, conservative corporations as well as for nimble, no-rules-barred companies, Gerard brings a pivoting temperament and background to develop, to strategize, and to execute creative, yet disciplined, plans that work within a variety of company cultures and agendas.
Specific details, and accomplishments can be found at Gerard’s LinkedIn profile.