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	<title>Comments on: CRISIS CONFUSION</title>
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	<link>http://www.gerardbabitts.com/2010/04/01/crisis-confusion/</link>
	<description>Thoughts on Digital &#38; Traditional Marketing</description>
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		<title>By: Mike McHargue</title>
		<link>http://www.gerardbabitts.com/2010/04/01/crisis-confusion/comment-page-1/#comment-1286</link>
		<dc:creator>Mike McHargue</dc:creator>
		<pubDate>Tue, 06 Apr 2010 19:08:27 +0000</pubDate>
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		<description>Deeply insightful.  The power of the medium is not a flash in the pan or a storm in a bottle.  Temporary peaks of activity, good or bad, are almost always of little long term consequence.  The brands that win today have a long term focus on great product, and support that with a patient, long view social strategy that focuses on sustained customer and corporate benefit.

Always worth the read.</description>
		<content:encoded><![CDATA[<p>Deeply insightful.  The power of the medium is not a flash in the pan or a storm in a bottle.  Temporary peaks of activity, good or bad, are almost always of little long term consequence.  The brands that win today have a long term focus on great product, and support that with a patient, long view social strategy that focuses on sustained customer and corporate benefit.</p>
<p>Always worth the read.</p>
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		<title>By: mikemchargue (Mike McHargue)</title>
		<link>http://www.gerardbabitts.com/2010/04/01/crisis-confusion/comment-page-1/#comment-1285</link>
		<dc:creator>mikemchargue (Mike McHargue)</dc:creator>
		<pubDate>Tue, 06 Apr 2010 18:05:06 +0000</pubDate>
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RT @gerardbabitts: If no one stops buying a brand is there really a &quot;crisis&quot;? The myth of online PR crises. [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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RT @gerardbabitts: If no one stops buying a brand is there really a &#8220;crisis&#8221;? The myth of online PR crises. [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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