After last year’s poorly conceived website-as-a-social-media-experiment, it’s great to see Skittles make a 180-degree pivot to a new, vibrant, and Dali-esque website unlike any other current brand-focused online experience. Designed by Big Spaceship, the site is an endless scroll of amusing, whimsical, and Dada-influenced imagery and video centered around Skittles and their magical rainbow. Where else can you find Skittles breakfast menus, people riding pigeons, and lawnmower driving Santas? Although I’m not sure the site has long-term legs, it might just succeed if their 4MM+ Facebook fans are intrigued enough to share the madness.
Click here to Experience the Rainbow.
