At this week’s OMMA Social event, Ripple6‘s Rich Ullman gave a simple, succinct rundown of the 7 C’s that make up social marketing — the 7 C’s that allow for the scaling of tactics into a strategy.
- Master the art of the CONTINUOUS CAMPAIGN
- COLLABORATE with your audience/fans/customers
- Forget CLICKS. It’s all about measurement.
- Encourage and CURATE CONVERSATIONS
- Support COMMUNITIES
- CREATIVITY = CONTENT + CONTEXT
- CONNECT it all together
Think he missed any?
{ 1 comment… read it below or add one }
Thanks Gerard for the acknowledgment. I love the image of the fingers.
You can find the full presentation on slideshare
(http://www.slideshare.net/richullman)
But it seems that you have 11 C’s on this page? Hmmm…
-Rich
{ 1 trackback }