Comments on: WHO ARE THE TWITTER INFLUENCERS? http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/ Thoughts on Digital & Traditional Marketing Sun, 27 Mar 2011 03:07:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Antonio Altamrano http://www.gerardbabitts.com/2009/10/01/who-are-the-twitter-influencers/comment-page-1/#comment-1238 Antonio Altamrano Tue, 29 Dec 2009 18:39:35 +0000 http://www.gerardbabitts.com/?p=1678#comment-1238 The next wave of innovative thinking around processes and technology will be around the digital influencers. To follow up in the point you make about the methodology, it seems that WEP looked at the top influencers in pop culture by the number of followers rather than the actual influence a user carries. For instance, a B2B marketer with less than 500 followers might not appear in this list at all, but his opinion might carry a lot of influence among the top decision makers in his/her industry, thus translating that into potentially high revenue for the brands he or she is recommending. The definition of influence is spot on: "Web Ecology Project defines influence as the potential of an action of a user to initiate further action by another user." In the digital world that is *currently* the measure of influence. But what if you take that further. What if rather than driving someone to RT you drive them to actively endorse the brand. That is the connection between brands and influencers that is missing and what should be at the center of 2010 innovation. The next wave of innovative thinking around processes and technology will be around the digital influencers. To follow up in the point you make about the methodology, it seems that WEP looked at the top influencers in pop culture by the number of followers rather than the actual influence a user carries.

For instance, a B2B marketer with less than 500 followers might not appear in this list at all, but his opinion might carry a lot of influence among the top decision makers in his/her industry, thus translating that into potentially high revenue for the brands he or she is recommending.

The definition of influence is spot on: “Web Ecology Project defines influence as the potential of an action of a user to initiate further action by another user.” In the digital world that is *currently* the measure of influence.

But what if you take that further. What if rather than driving someone to RT you drive them to actively endorse the brand.

That is the connection between brands and influencers that is missing and what should be at the center of 2010 innovation.

]]>