Danger Mouse layering Jay Z on top of The Beatles? Ho hum. DJ Earworm’s United State of Pop? Impressive. Kutiman assembling a multitude of unknown players, voices, and sounds to create whole new songs. Jaw dropping.
I saw Kutiman’s “Mother of all Funk Chords” video this past weekend and was blown away. I have never seen anything like it. People have been mashing up known songs and videos — taking the familiar and flipping the script — for a while now. But I can’t think of anyone who has so successfully taken audio and video snippets of YouTube unknowns and synced them together into a unintentional and unplanned User Generated Content (UGC) collaboration-and-celebration-of-amateurs music video. To say that Kutiman has raised the UGC bar is an understatement.
After watching his six other music videos (and one video where he explains his process) at his site Thru You, I feel there is indeed hope for UGC music and video mashups without the worry of having to shake off litigious corporate content owners. Forget making mixes and mashups of the known and familiar. That’s for hacks. If you really want to show your songwriting, video, and UGC art chops, Kutiman and his new genre is the future.
I can’t wait to see thousands more.
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killer video, he is really onto something big here. There really is no need to use label music for these mashups and Kuitman could be onto something huge. Looking forward to more