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THE SMART (PHONE) SHOPPER

by on January 19, 2014

in Mobile

A great new infographic and research from IDC finds 70% of shoppers planning to use the combination of Always On mobile research and Always Connected social network sharing to better inform their mobility-dominated decision journey. And with upwards of 20% of shoppers buying from a retail competitor while in store, retailers have much work to do to combat consumer promiscuity with personalized, real time valuable marketing and messaging.

Smart Phone Shopper

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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More great insight from eMarketer related to the growth of mobile shopping and the ubiquitous nature of digital portability.
In short, the Always On state of mind results in a longer consumer decision journey and shopper path and a greater conscious and unconscious shopping mindshare due to permanent consumer connectivity and exposure to marketing and sales messaging.

US Retail Mcommerce Sales 2011-2017

 

 

 

 

 

 

 

 

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INTERACTIVE, REPURPOSED TV ADS PERFORM BEST

November 7, 2013

YuMe and Millward Brown Digital have released an infographic detailing best practices for advertisers looking to adapt TV commercials into strong, engaging, interactive digital ads. Their advice (based on their joint research) is surprising. In short, interactive changes to existing TV advertising results in better online ad discovery and message takeaway whether the ad was […]

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DISRUPT THE DIGITAL DISRUPTERS

October 3, 2013

When properly understood, digital disruption should terrify companies. Unfortunately, convincing senior management to face digital disruption aggressively is not easy. Forrester Research‘s latest video explains why and how not being aggressive will leave too many left behind — replaced by innovative upstart disrupters who take advantage of established business models and steal consumers and profit […]

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